Door Ding Protection
Offer paintless dent repair coverage as a reinsurable F&I product, helping your dealership retain underwriting profits while adding a practical appearance-protection benefit customers understand.
Help your dealership add high-margin appearance protection products without handing profits to third-party providers. DealerRE structures dealer-owned reinsurance programs that let you offer paint and interior protection with stronger control over claims, training, and long-term F&I performance, backed by decades of experience serving dealers nationwide.
Dealer-focused protection and reinsurance solutions that support stronger F&I performance, retention, and program control.
Offer paintless dent repair coverage as a reinsurable F&I product, helping your dealership retain underwriting profits while adding a practical appearance-protection benefit customers understand.
Add windshield repair coverage for chips, stars, and small cracks caused by road hazards, packaged as a dealer-owned reinsurance opportunity that supports ancillary F&I income.
Bundle theft prevention features like window etching and anti-theft labeling into your F&I menu to create additional protected revenue streams through reinsurance.
Provide road-hazard tire and wheel protection with non-prorated coverage and roadside support while keeping more underwriting profit inside your dealership's program.
Support your appearance and protection strategy with customizable limited warranty structures that help differentiate your dealership and improve ownership confidence.
Strengthen your overall F&I portfolio with reinsured VSC programs that complement appearance protection and help maximize per-deal profitability.
DealerRE helps dealerships implement paint and interior protection programs within a dealer-owned reinsurance structure, so more of the underwriting profit stays with the dealer. Instead of relying on outside providers, your team gains better control over product performance, claims experience, staff training, and customer presentation while building a more valuable, repeatable F&I process.
See how dealers improve F&I profitability and customer value through reinsurance-backed protection programs.
"We've been very pleased with our relationship with DealerRE and assured vehicle protection."
"A great company with excellent staff that is always willing to go the extra mile to help with anything you need. Dealers you need to be on this program. It helps your customers, your dealership and yourself!"
"Nothing but praise for the DealerRE products and team. The team is professional, focused and will almost ensure your sucess. We find the CPI very useful, and our customers love the Service Contracts. They are members of many of the independent dealer associates and seem to really enjoy working within..."
"I became a Dealer Re client after an unfortunate incident with another reinsurance company. My experience has been nothing short of delightful. The staff are helpful and knowledgeable. Although we’ve been in the industry for many decades, they’ve provided solid advice to help us tweak our sales and control claims...."
"DealerRE is professional, friendly, and very accurate in all of their reporting!"
"We're SO happy with Dealer RE! Parker is a straight-shooter. He tells it like it is. Whatever he promises, he delivers. If it can't be done, he tells you right up front. And the whole team at DealerRE is friendly, responsive, and service customers the old-fashioned way--they actually answer the..."
"I have been working with DealerRE for quite a while now and they have been terrific! Anytime you need anything, they are very responsive and helpful. Everyone I've dealt with at DealerRE have been very nice and personable. I highly recommend them!"
"Great products, serious company, we already have a year doing business and we are really happy with the relationship with DealerRE. Highly recommended"
"The program that they put together is just perfect for our organization!"
"After 25 years in business as a buy here, pay here dealership, I saw my write offs due to uninsured customers and low insurance settlements reach an unacceptable level. I looked at several different programs, and felt that DealerRE offered the best solution for my business. After my first year,..."
"Great staff and company to work with for your Reinsurance Company. Customer service is top notch and always willing to help make your Reinsurance Company more profitable with training just a phone call away. Highly Recommend any Dealers looking to start your Reinsurance company to get intouch with DealerRE to..."
"Excellent customer service! The team is very professional."
"We've done business with DealerRe for years and have been very happy with them!"
"“Great company to work with! I’ll admit I was skeptical when I first signed up in 2018, but looking back now, it has truly transformed my business for the better—not just for me, but for my customers as well. Parker, Taylor, and their knowledgeable staff are excellent and always very..."
"Great company! They have been professional throughout the 2 years we've been with them and are always there for any questions we have. Just wish we signed up with them sooner. Would highly recommend the DealerRE Team!"
"We've been very pleased with our relationship with DealerRE and assured vehicle protection."
"A great company with excellent staff that is always willing to go the extra mile to help with anything you need. Dealers you need to be on this program. It helps your customers, your dealership and yourself!"
"Nothing but praise for the DealerRE products and team. The team is professional, focused and will almost ensure your sucess. We find the CPI very useful, and our customers love the Service Contracts. They are members of many of the independent dealer associates and seem to really enjoy working within..."
"I became a Dealer Re client after an unfortunate incident with another reinsurance company. My experience has been nothing short of delightful. The staff are helpful and knowledgeable. Although we’ve been in the industry for many decades, they’ve provided solid advice to help us tweak our sales and control claims...."
"DealerRE is professional, friendly, and very accurate in all of their reporting!"
"We're SO happy with Dealer RE! Parker is a straight-shooter. He tells it like it is. Whatever he promises, he delivers. If it can't be done, he tells you right up front. And the whole team at DealerRE is friendly, responsive, and service customers the old-fashioned way--they actually answer the..."
"I have been working with DealerRE for quite a while now and they have been terrific! Anytime you need anything, they are very responsive and helpful. Everyone I've dealt with at DealerRE have been very nice and personable. I highly recommend them!"
"Great products, serious company, we already have a year doing business and we are really happy with the relationship with DealerRE. Highly recommended"
"The program that they put together is just perfect for our organization!"
"After 25 years in business as a buy here, pay here dealership, I saw my write offs due to uninsured customers and low insurance settlements reach an unacceptable level. I looked at several different programs, and felt that DealerRE offered the best solution for my business. After my first year,..."
"Great staff and company to work with for your Reinsurance Company. Customer service is top notch and always willing to help make your Reinsurance Company more profitable with training just a phone call away. Highly Recommend any Dealers looking to start your Reinsurance company to get intouch with DealerRE to..."
"Excellent customer service! The team is very professional."
"We've done business with DealerRe for years and have been very happy with them!"
"“Great company to work with! I’ll admit I was skeptical when I first signed up in 2018, but looking back now, it has truly transformed my business for the better—not just for me, but for my customers as well. Parker, Taylor, and their knowledgeable staff are excellent and always very..."
"Great company! They have been professional throughout the 2 years we've been with them and are always there for any questions we have. Just wish we signed up with them sooner. Would highly recommend the DealerRE Team!"
"We've been very pleased with our relationship with DealerRE and assured vehicle protection."
"A great company with excellent staff that is always willing to go the extra mile to help with anything you need. Dealers you need to be on this program. It helps your customers, your dealership and yourself!"
"Nothing but praise for the DealerRE products and team. The team is professional, focused and will almost ensure your sucess. We find the CPI very useful, and our customers love the Service Contracts. They are members of many of the independent dealer associates and seem to really enjoy working within..."
"I became a Dealer Re client after an unfortunate incident with another reinsurance company. My experience has been nothing short of delightful. The staff are helpful and knowledgeable. Although we’ve been in the industry for many decades, they’ve provided solid advice to help us tweak our sales and control claims...."
"DealerRE is professional, friendly, and very accurate in all of their reporting!"
"We're SO happy with Dealer RE! Parker is a straight-shooter. He tells it like it is. Whatever he promises, he delivers. If it can't be done, he tells you right up front. And the whole team at DealerRE is friendly, responsive, and service customers the old-fashioned way--they actually answer the..."
"I have been working with DealerRE for quite a while now and they have been terrific! Anytime you need anything, they are very responsive and helpful. Everyone I've dealt with at DealerRE have been very nice and personable. I highly recommend them!"
"Great products, serious company, we already have a year doing business and we are really happy with the relationship with DealerRE. Highly recommended"
"The program that they put together is just perfect for our organization!"
"After 25 years in business as a buy here, pay here dealership, I saw my write offs due to uninsured customers and low insurance settlements reach an unacceptable level. I looked at several different programs, and felt that DealerRE offered the best solution for my business. After my first year,..."
"Great staff and company to work with for your Reinsurance Company. Customer service is top notch and always willing to help make your Reinsurance Company more profitable with training just a phone call away. Highly Recommend any Dealers looking to start your Reinsurance company to get intouch with DealerRE to..."
"Excellent customer service! The team is very professional."
"We've done business with DealerRe for years and have been very happy with them!"
"“Great company to work with! I’ll admit I was skeptical when I first signed up in 2018, but looking back now, it has truly transformed my business for the better—not just for me, but for my customers as well. Parker, Taylor, and their knowledgeable staff are excellent and always very..."
"Great company! They have been professional throughout the 2 years we've been with them and are always there for any questions we have. Just wish we signed up with them sooner. Would highly recommend the DealerRE Team!"
Dealers partner with DealerRE for experience, structure, and full-service support.
Founded in 1994, DealerRE brings decades of reinsurance guidance to dealer-owned F&I programs.
Your staff gets onboarding, F&I training, and menu support to improve product presentation and consistency.
DealerRE manages legal forms, filings, renewals, tax returns, reporting, and claims administration support.
Keep more underwriting income in your program instead of sending revenue to third-party providers.
Experienced advisors serving dealers nationwide.
Founder
Tim Byrd founded DealerRE in 1994 in Southeast Virginia and has spent decades helping dealers build stronger, more profitable F&I programs through reinsurance. His long-term focus has been helping dealership owners improve efficiency, retain underwriting profits, and create programs that better serve both the business and the customer. Under his leadership, DealerRE grew from a regional foundation into a nationwide resource for dealers seeking practical, compliant reinsurance structures. Tim's experience gives clients a seasoned perspective on how to align protection products, administration, and long-term profitability in a way that supports sustainable dealership growth.
President
Taylor Byrd helps lead DealerRE's work with dealerships seeking to understand and implement dealer-owned reinsurance programs. As a frequent speaker at national and state independent dealer association events, he brings an educational approach to topics like reinsurance structure, F&I opportunity, and long-term dealership profitability. He has also appeared on industry podcasts and contributed thought leadership on building stronger customer relationships. Taylor combines strategic communication with operational insight, helping dealers evaluate how products such as warranties and ancillary protections can fit into a more profitable, better-managed program. His leadership supports DealerRE's mission of serving dealers with clarity, integrity, and practical guidance.
Vice President of DealerRE
Parker Byrd brings direct dealership experience to DealerRE, having previously worked at local dealerships as both an F&I Manager and Salesman before joining the company in 2018. That background helps him relate closely to the day-to-day realities dealers face when presenting products, structuring deals, and improving profitability. His practical understanding of modern dealership operations makes him especially valuable when helping clients evaluate how protection products and reinsurance programs fit into their sales process. Parker's blend of field experience and leadership supports dealers looking for realistic, actionable ways to strengthen F&I performance and create programs that work in the real world.
Office Manager / Controller
Heather Spruill joined DealerRE in 2013 after earning her MBA and has become a key part of the company's client support and operational consistency. Known for her responsiveness and commitment to service, she helps ensure dealers receive organized, dependable assistance throughout their relationship with DealerRE. Her financial and administrative oversight supports the behind-the-scenes structure that keeps programs running smoothly, from communication to internal coordination. Heather's client-first mindset reflects DealerRE's emphasis on professionalism, clarity, and long-term partnership, making her an important resource for dealerships that value attentive support as much as strategic program performance.
VP of Business Development
Kristi Cashman supports DealerRE's growth by helping dealerships identify ways to improve efficiency, productivity, and profit potential. With a background in strategic management and marketing, she brings a business-minded perspective to dealer development and relationship building. Her work focuses on helping clients understand where reinsurance and F&I program improvements can create measurable value inside the dealership. Kristi's communication skills and strategic outlook make her a strong partner for dealers exploring new opportunities, including ancillary protection products and broader profit-retention strategies. She contributes to DealerRE's consultative approach by connecting business goals with practical program solutions.
Account Manager
Brenda West brings more than 20 years of insurance industry experience along with dealership F&I management knowledge, giving her a well-rounded understanding of both coverage structures and dealer operations. Her background helps her support clients with practical insight into how protection products are positioned, administered, and aligned with dealership goals. Because she has worked inside a successful dealership environment, Brenda understands the importance of balancing customer value, compliance, and profitability. Her experience makes her a valuable point of contact for dealers who want knowledgeable support from someone who understands the realities of F&I from both the insurance and dealership sides.
A dealer warranty typically covers specific mechanical or component failures for a defined term, mileage limit, and list of covered parts. Coverage can vary widely by program, but common inclusions are engine, transmission, and drivetrain components. In a dealer-owned reinsurance structure, the dealership can often customize terms, manage claims experience more closely, and retain underwriting profits rather than outsourcing the entire program.
Talk with our team about program structure and dealer fit.
Active industry association membership and support.
Long-standing dealership reinsurance experience.
Backed by strong client satisfaction.
Tell us about your dealership and current F&I goals. Our team will review your opportunities, explain the reinsurance structure, and outline practical next steps.
For immediate assistance, feel free to give us a direct call at (804) 824-9533
For immediate assistance, feel free to give us a direct call at (804) 824-9533