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5 (36 Reviews)

Reinsurance for Powersports Dealers

Maximize your powersports dealership's F&I profitability with dealer-owned reinsurance solutions. DealerRE helps you capture 100% of underwriting profits from warranties, GAP, tire protection, and more—profits that traditionally go to third-party providers. With 28 years of proven expertise, we provide full-service administration, A-rated carrier backing, and customized programs designed specifically for powersports dealers selling motorcycles, ATVs, UTVs, and watercraft.

Powersports dealership showroom with motorcycles, ATVs, and customers discussing financing options

Our Powersports Reinsurance Services

Comprehensive F&I reinsurance solutions designed to maximize profitability for powersports dealers selling motorcycles, ATVs, UTVs, and watercraft.

Vehicle Service Contracts

Reinsure extended warranties and mechanical breakdown coverage for powersports vehicles. Customize coverage terms and levels to fit your inventory—from comprehensive exclusionary plans to powertrain-only options. Capture underwriting profits while controlling your customer's ownership experience.

Guaranteed Asset Protection (GAP)

Offer GAP coverage that waives the deficiency balance when a powersports vehicle is totaled or stolen. Includes 150% or 125% LTV coverage, up to $1,000 deductible reimbursement, and A-rated carrier backing. Protect your customers while retaining profits through reinsurance.

Tire & Wheel Protection

Provide comprehensive tire and wheel protection against road hazards for powersports vehicles. Non-prorated coverage includes 24/7 roadside assistance for tire emergencies. Add value for customers while boosting dealership profits through your reinsurance company.

Certified Pre-Owned Programs

Transform your used powersports inventory with a reinsured certified program. Includes 100+ point inspection and reinsured limited warranty with customizable terms. Capture 100% of underwriting profits and pay claims directly through admin obligor reinsurance.

Theft Prevention Solutions

Offer Theft Avert window etching and Invisible Phantom Footprints anti-theft systems for motorcycles, ATVs, and other powersports vehicles. Traceable, tamper-resistant technology provides peace of mind while generating reinsured product revenue for your dealership.

Windshield & Protection Plans

Reinsure windshield repair coverage and door ding protection with paintless dent repair for powersports vehicles with body panels. Eliminate chips, cracks, and dings without painting or body fillers while capturing underwriting profits through your reinsurance company.

The Gold Standard

Take Control of Your Powersports F&I Profits

For decades, powersports dealers have unknowingly sent their F&I profits to third-party warranty and insurance companies. DealerRE's admin obligor reinsurance solutions let you establish your own dealer-owned reinsurance company, capturing 100% of the underwriting profits from warranties, GAP, tire protection, and more. With A-rated carrier backing, full-service administration, and 28 years of proven expertise, we handle all legal filings, claims adjudication, compliance, and training—so you can maximize profitability while delivering an exceptional customer experience on every motorcycle, ATV, UTV, and watercraft sale.

Finance manager reviewing reinsurance profit reports with powersports dealer owner
28 Years of Success

Proven Results

DealerRE has helped over 400 dealers nationwide achieve maximum profitability through reinsurance solutions.

"Great company! They have been professional throughout the 2 years we've been with them and are always there for any questions we have. Just wish we signed up with them sooner. Would highly recommend the DealerRE Team!"

Matt Wilson
Matt Wilson

"Nothing but praise for the DealerRE products and team. The team is professional, focused and will almost ensure your sucess. We find the CPI very useful, and our customers love the Service Contracts. They are members of many of the independent dealer associates and seem to really enjoy working within..."

Brit Global Motor Company
Brit Global Motor Company

"A great company with excellent staff that is always willing to go the extra mile to help with anything you need. Dealers you need to be on this program. It helps your customers, your dealership and yourself!"

Jeremys Auto Sales
Jeremys Auto Sales

"Great staff and company to work with for your Reinsurance Company. Customer service is top notch and always willing to help make your Reinsurance Company more profitable with training just a phone call away. Highly Recommend any Dealers looking to start your Reinsurance company to get intouch with DealerRE to..."

Morgan County Motors
Morgan County Motors

"Great products, serious company, we already have a year doing business and we are really happy with the relationship with DealerRE. Highly recommended"

Daniel Orozco
Daniel Orozco

"Excellent customer service! The team is very professional."

Leyla Quliyeva
Leyla Quliyeva

"Taylor, Parker, and their team are great to work with. I have been able to grow my reinsurance company with their help."

Jared Dixon
Jared Dixon

"After 25 years in business as a buy here, pay here dealership, I saw my write offs due to uninsured customers and low insurance settlements reach an unacceptable level. I looked at several different programs, and felt that DealerRE offered the best solution for my business. After my first year,..."

Brett Abernathy
Brett Abernathy

"Turnkey from A to Z! They really understand all the aspects of reinsurance and are ALWAYS available to help, being just a phone call away."

Greg Harber
Greg Harber

"I became a Dealer Re client after an unfortunate incident with another reinsurance company. My experience has been nothing short of delightful. The staff are helpful and knowledgeable. Although we’ve been in the industry for many decades, they’ve provided solid advice to help us tweak our sales and control claims...."

Gordon Tormohlen
Gordon Tormohlen

"We're SO happy with Dealer RE! Parker is a straight-shooter. He tells it like it is. Whatever he promises, he delivers. If it can't be done, he tells you right up front. And the whole team at DealerRE is friendly, responsive, and service customers the old-fashioned way--they actually answer the..."

Larry Gaertner
Larry Gaertner

"We've been very pleased with our relationship with DealerRE and assured vehicle protection."

Rob & Dale Fisher

"DealerRE is professional, friendly, and very accurate in all of their reporting!"

Darla Booher

"We've done business with DealerRe for years and have been very happy with them!"

Jay Ware
Jay Ware

"I have been working with DealerRE for quite a while now and they have been terrific! Anytime you need anything, they are very responsive and helpful. Everyone I've dealt with at DealerRE have been very nice and personable. I highly recommend them!"

anthony rose
anthony rose

"Great company! They have been professional throughout the 2 years we've been with them and are always there for any questions we have. Just wish we signed up with them sooner. Would highly recommend the DealerRE Team!"

Matt Wilson
Matt Wilson

"Nothing but praise for the DealerRE products and team. The team is professional, focused and will almost ensure your sucess. We find the CPI very useful, and our customers love the Service Contracts. They are members of many of the independent dealer associates and seem to really enjoy working within..."

Brit Global Motor Company
Brit Global Motor Company

"A great company with excellent staff that is always willing to go the extra mile to help with anything you need. Dealers you need to be on this program. It helps your customers, your dealership and yourself!"

Jeremys Auto Sales
Jeremys Auto Sales

"Great staff and company to work with for your Reinsurance Company. Customer service is top notch and always willing to help make your Reinsurance Company more profitable with training just a phone call away. Highly Recommend any Dealers looking to start your Reinsurance company to get intouch with DealerRE to..."

Morgan County Motors
Morgan County Motors

"Great products, serious company, we already have a year doing business and we are really happy with the relationship with DealerRE. Highly recommended"

Daniel Orozco
Daniel Orozco

"Excellent customer service! The team is very professional."

Leyla Quliyeva
Leyla Quliyeva

"Taylor, Parker, and their team are great to work with. I have been able to grow my reinsurance company with their help."

Jared Dixon
Jared Dixon

"After 25 years in business as a buy here, pay here dealership, I saw my write offs due to uninsured customers and low insurance settlements reach an unacceptable level. I looked at several different programs, and felt that DealerRE offered the best solution for my business. After my first year,..."

Brett Abernathy
Brett Abernathy

"Turnkey from A to Z! They really understand all the aspects of reinsurance and are ALWAYS available to help, being just a phone call away."

Greg Harber
Greg Harber

"I became a Dealer Re client after an unfortunate incident with another reinsurance company. My experience has been nothing short of delightful. The staff are helpful and knowledgeable. Although we’ve been in the industry for many decades, they’ve provided solid advice to help us tweak our sales and control claims...."

Gordon Tormohlen
Gordon Tormohlen

"We're SO happy with Dealer RE! Parker is a straight-shooter. He tells it like it is. Whatever he promises, he delivers. If it can't be done, he tells you right up front. And the whole team at DealerRE is friendly, responsive, and service customers the old-fashioned way--they actually answer the..."

Larry Gaertner
Larry Gaertner

"We've been very pleased with our relationship with DealerRE and assured vehicle protection."

Rob & Dale Fisher

"DealerRE is professional, friendly, and very accurate in all of their reporting!"

Darla Booher

"We've done business with DealerRe for years and have been very happy with them!"

Jay Ware
Jay Ware

"I have been working with DealerRE for quite a while now and they have been terrific! Anytime you need anything, they are very responsive and helpful. Everyone I've dealt with at DealerRE have been very nice and personable. I highly recommend them!"

anthony rose
anthony rose

"Great company! They have been professional throughout the 2 years we've been with them and are always there for any questions we have. Just wish we signed up with them sooner. Would highly recommend the DealerRE Team!"

Matt Wilson
Matt Wilson

"Nothing but praise for the DealerRE products and team. The team is professional, focused and will almost ensure your sucess. We find the CPI very useful, and our customers love the Service Contracts. They are members of many of the independent dealer associates and seem to really enjoy working within..."

Brit Global Motor Company
Brit Global Motor Company

"A great company with excellent staff that is always willing to go the extra mile to help with anything you need. Dealers you need to be on this program. It helps your customers, your dealership and yourself!"

Jeremys Auto Sales
Jeremys Auto Sales

"Great staff and company to work with for your Reinsurance Company. Customer service is top notch and always willing to help make your Reinsurance Company more profitable with training just a phone call away. Highly Recommend any Dealers looking to start your Reinsurance company to get intouch with DealerRE to..."

Morgan County Motors
Morgan County Motors

"Great products, serious company, we already have a year doing business and we are really happy with the relationship with DealerRE. Highly recommended"

Daniel Orozco
Daniel Orozco

"Excellent customer service! The team is very professional."

Leyla Quliyeva
Leyla Quliyeva

"Taylor, Parker, and their team are great to work with. I have been able to grow my reinsurance company with their help."

Jared Dixon
Jared Dixon

"After 25 years in business as a buy here, pay here dealership, I saw my write offs due to uninsured customers and low insurance settlements reach an unacceptable level. I looked at several different programs, and felt that DealerRE offered the best solution for my business. After my first year,..."

Brett Abernathy
Brett Abernathy

"Turnkey from A to Z! They really understand all the aspects of reinsurance and are ALWAYS available to help, being just a phone call away."

Greg Harber
Greg Harber

"I became a Dealer Re client after an unfortunate incident with another reinsurance company. My experience has been nothing short of delightful. The staff are helpful and knowledgeable. Although we’ve been in the industry for many decades, they’ve provided solid advice to help us tweak our sales and control claims...."

Gordon Tormohlen
Gordon Tormohlen

"We're SO happy with Dealer RE! Parker is a straight-shooter. He tells it like it is. Whatever he promises, he delivers. If it can't be done, he tells you right up front. And the whole team at DealerRE is friendly, responsive, and service customers the old-fashioned way--they actually answer the..."

Larry Gaertner
Larry Gaertner

"We've been very pleased with our relationship with DealerRE and assured vehicle protection."

Rob & Dale Fisher

"DealerRE is professional, friendly, and very accurate in all of their reporting!"

Darla Booher

"We've done business with DealerRe for years and have been very happy with them!"

Jay Ware
Jay Ware

"I have been working with DealerRE for quite a while now and they have been terrific! Anytime you need anything, they are very responsive and helpful. Everyone I've dealt with at DealerRE have been very nice and personable. I highly recommend them!"

anthony rose
anthony rose
The DealerRE Difference

Why Choose DealerRE?

The gold standard in reinsurance for powersports dealers nationwide.

Admin Obligor Protection

Your reinsurance company is backed by A-rated insurers, ensuring financial security and customer confidence on every powersports transaction.

Full-Service Administration

We manage all legal forms, filings, tax returns, claims adjudication, compliance, training, and performance reporting—you focus on selling powersports vehicles.

Proven Expertise

With 28 years helping dealers nationwide, our proven track record includes clients recognized as National Quality Dealer of the Year and state association leaders.

No Hidden Fees

Fast, easy company setup with transparent pricing and no hidden additional fees. We only succeed when you do—the ideal partnership for powersports dealers.

Meet The DealerRE Team

Expert reinsurance professionals dedicated to your powersports dealership's success.

Tim Byrd Founder headshot

Tim Byrd

Founder

Tim Byrd founded DealerRE in 1994 and has spent decades helping auto dealers build stronger, more profitable F&I programs through dealer-owned reinsurance. His experience spans program structure, profitability strategy, and long-term dealer support, giving clients practical guidance rooted in real industry knowledge. Tim's leadership helped establish DealerRE as a trusted resource for dealerships seeking to retain underwriting profits instead of relying on third-party product providers. As the company's founder, he has remained focused on helping dealers improve efficiency, strengthen customer offerings, and create sustainable financial advantages through well-managed reinsurance programs.

Taylor Byrd President headshot

Taylor Byrd

President

Taylor Byrd serves as President of DealerRE and helps dealerships understand the strategic value of opening and operating their own reinsurance company. A frequent speaker at national and state independent dealer events, he brings a strong educational approach to dealer partnerships and is known for making complex reinsurance concepts practical and actionable. Taylor has also appeared on industry podcasts to discuss dealer-owned reinsurance opportunities and how dealers can improve profitability through smarter F&I structures. His leadership combines industry insight, communication, and a commitment to helping clients build programs that support both operational performance and long-term growth.

Parker Byrd Vice President of DealerRE headshot

Parker Byrd

Vice President of DealerRE

Parker Byrd brings dealership-side experience to his role as Vice President of DealerRE, having previously worked as both an F&I Manager and Salesman at local dealerships. That firsthand background helps him relate directly to dealer clients and understand the day-to-day realities of presenting products, managing profitability, and improving customer experience. Since joining DealerRE, Parker has helped support reinsurance programs with a practical perspective shaped by real showroom and finance office experience. His ability to connect operational dealership needs with long-term reinsurance strategy makes him a valuable resource for clients looking to strengthen ancillary product performance and retain more F&I income.

Heather Spruill Office Manager / Controller headshot

Heather Spruill

Office Manager / Controller

Heather Spruill joined DealerRE after earning her MBA and has become a key part of the company's client support and operational administration. As Office Manager and Controller, she helps ensure dealers receive responsive communication, organized program support, and dependable back-office coordination. Her commitment to service is reflected in the consistency and professionalism clients experience throughout their relationship with DealerRE. Heather's administrative leadership supports the company's full-service model, helping dealerships stay focused on growth while DealerRE assists with the details that keep reinsurance programs running smoothly and efficiently.

Kristi Cashman VP of Business Development headshot

Kristi Cashman

VP of Business Development

Kristi Cashman serves as VP of Business Development and helps dealerships identify opportunities to improve efficiency, productivity, and profit potential through smarter reinsurance strategies. With a background in strategic management and marketing, she brings a growth-focused perspective to dealer relationships and program development. Kristi works closely with clients to align business goals with practical F&I solutions that support stronger performance over time. Her ability to combine strategic thinking with client-centered communication makes her an important part of DealerRE's mission to help dealers build more valuable, better-managed reinsurance programs.

Brenda West Account Manager headshot

Brenda West

Account Manager

Brenda West brings more than 20 years of insurance industry experience to her role as Account Manager at DealerRE. She also has a financial background from working as an F&I Manager at a successful dealership, giving her a strong understanding of both insurance operations and dealership profitability. That combination helps her support clients with practical insight into how reinsurance programs fit into everyday F&I performance. Brenda's experience allows her to communicate clearly with dealers, anticipate common concerns, and help maintain the responsive service DealerRE is known for across its nationwide client base.

Frequently Asked Questions

What is reinsurance for auto dealers?

Reinsurance for auto dealers (including powersports dealers) is a financial structure where the dealership establishes its own reinsurance company to underwrite F&I products like warranties, GAP, and protection plans. Instead of sending premiums and profits to third-party providers, the dealer's reinsurance company collects premiums, reserves funds, and pays claims—capturing 100% of underwriting profits. An admin obligor structure backed by A-rated carriers provides financial security while the dealer maintains control of the customer experience and retains profits that would otherwise leave the dealership.

What is Powersports F&I?

How does a dealer-owned reinsurance company increase profitability?

What is admin obligor reinsurance and why is it important?

How much does it cost to set up a reinsurance company?

What ongoing support does DealerRE provide after setup?

Can reinsurance work for small powersports dealerships?

How long does it take to see profits from my reinsurance company?

Still Have Questions?

Talk to our reinsurance experts for a free consultation and profitability analysis.

Proven Excellence

Awards and Recognition

NIADA member certification logo

NIADA Member & Sponsor

Proud member and sponsor of the National Independent Automobile Dealers Association

28 years of proven success badge

Trusted Since 1994

Nearly three decades serving auto and powersports dealers nationwide

Quality dealer award recognition

Client Success Recognition

Our clients include National Quality Dealer of the Year recipients

Ready to Maximize Your Powersports F&I Profits?

Schedule a free consultation to discover how much profit your dealership could capture through reinsurance. We'll analyze your current F&I performance and show you the DealerRE difference.

Contact Us Today

For immediate assistance, feel free to give us a direct call at +1 804-824-9533.